EOC Week 10: What are the Benefits vs the Features?

The benefits vs. the features in my concert event for the Candle Lighter Childhood Cancer. The benefits of my charity are that everyone benefits the restaurant gets more customers and more service. The bands will benefit by getting noticed and will also be able to sell their merchandise, and the charity will also benefit by getting 5 dollars for every ticket purchased. “The company must also decide how it will serve targeted customers—how it will differentiate and position itself in the marketplace. A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. At AT&T, it’s “Your World. Delivered.” whereas with T-Mobile, family and friends can “Stick together.” The diminutive Smart car suggests that you “Open your mind to the car that challenges the status quo,” whereas Infiniti “Makes luxury affordable.” And a recent joint advertisement by Kraft and Campbell features a tomato-soup-and-grilled-cheese-sandwich combo that “Warms hearts without stretching budgets.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  

EOC Week 9: Three Great Mission Statements

My three great mission statements "I have had a long dream of reaching out and helping children with poor or no parental guidance and give the love and direction needed." http://drecomedia.blogspot.com/ by Andre De Los Monteros DreCo Media, I really dig this statement, because i am trying to also help the kids that are not as well off as you or I. Another Mission statement that really caught my attention "Our target audience are people from any age, but focused more upon the elderly because their voice is rarely heard now a days" http://independentlivin.blogspot.com/ by Ryne Colquitt, Mr. Colquitts Tech News Today. This one caught my attention big time, due to that fact of how true the statement is. Elderly peoples voices are rarely heard and it's a shame that it is that why. the elderly have great and knowledge filled minds with great experiences at hand. The last Mission statement that I found to be pretty amazing is "By getting involved not only will I help make a difference in some life but the donators will also help contribute to this good cause."http://aaaudioengine360.blogspot.com/ by Abel Martinez AAAudio Productions. I found this quote to be refreshing and really make you want to get up and make a difference, if your part of making a difference to help people and change the world even for the slightest, wouldnt you want to? 

Week 9 BOC: Top Hits

The top 5 hits of the summer are Call Me Maybe by Carly Rae Jespen, Payphone by Maroon 5 Ft. Wiz Khalifa, Somebody That I Used To Know by Gotye Ft. Kimbra, Wide Awake by Katy Perry, and Lights By Ellie Goulding. The songs are hits because they are simple and catchy, and easy for the consumer to listen to and song along to.

Week 8 EOC: Creative Content

 

Promoting events is what gets people in and what makes money and what sells. What I am going to do for my creative content is I'm going to promote the event that I'm hypothetically doing is I’m going to create a pod cast of me and a friend promoting the event telling him what is going to be going down and what is going to be there and why im holding the event.

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My charity event will be implemented by turning the plans into action by holding the event hypothetically. The management of the event is important to having a successful Concert for aiding the candlelighter childhood cancer research. The concert will have to be setup in a semiprofessional way, with professional management and have quality results and customer satisfaction. “To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The whole idea of this event is to give people hope and let them have a good time.“Managing the marketing process requires the four marketing management functions shown in analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Price

"In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service".Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The price of the tickets to enter the event would be about 5 dollars. The cost of the shirts may vary anywhere from 5-25 dollars depending on the shirt. Meals will still be as listed in the menu at the restaurant.   "Price is the amount of money customers must pay to obtain the product". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Promotion

“Promotion: Developing and spreading persuasive communications about an offer”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. To promote my event I will launch an ad and a podcast many social network sites such as Facebook and Twitter. By using these two forms of social media is the best way to begin to reach my customers and promote my charity event.“Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Most people in my target market demographic has at least one account on either Facebook or Twitter. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.