EOC Week 10: What are the Benefits vs the Features?

The benefits vs. the features in my concert event for the Candle Lighter Childhood Cancer. The benefits of my charity are that everyone benefits the restaurant gets more customers and more service. The bands will benefit by getting noticed and will also be able to sell their merchandise, and the charity will also benefit by getting 5 dollars for every ticket purchased. “The company must also decide how it will serve targeted customers—how it will differentiate and position itself in the marketplace. A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. At AT&T, it’s “Your World. Delivered.” whereas with T-Mobile, family and friends can “Stick together.” The diminutive Smart car suggests that you “Open your mind to the car that challenges the status quo,” whereas Infiniti “Makes luxury affordable.” And a recent joint advertisement by Kraft and Campbell features a tomato-soup-and-grilled-cheese-sandwich combo that “Warms hearts without stretching budgets.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  

EOC Week 9: Three Great Mission Statements

My three great mission statements "I have had a long dream of reaching out and helping children with poor or no parental guidance and give the love and direction needed." http://drecomedia.blogspot.com/ by Andre De Los Monteros DreCo Media, I really dig this statement, because i am trying to also help the kids that are not as well off as you or I. Another Mission statement that really caught my attention "Our target audience are people from any age, but focused more upon the elderly because their voice is rarely heard now a days" http://independentlivin.blogspot.com/ by Ryne Colquitt, Mr. Colquitts Tech News Today. This one caught my attention big time, due to that fact of how true the statement is. Elderly peoples voices are rarely heard and it's a shame that it is that why. the elderly have great and knowledge filled minds with great experiences at hand. The last Mission statement that I found to be pretty amazing is "By getting involved not only will I help make a difference in some life but the donators will also help contribute to this good cause."http://aaaudioengine360.blogspot.com/ by Abel Martinez AAAudio Productions. I found this quote to be refreshing and really make you want to get up and make a difference, if your part of making a difference to help people and change the world even for the slightest, wouldnt you want to? 

Week 9 BOC: Top Hits

The top 5 hits of the summer are Call Me Maybe by Carly Rae Jespen, Payphone by Maroon 5 Ft. Wiz Khalifa, Somebody That I Used To Know by Gotye Ft. Kimbra, Wide Awake by Katy Perry, and Lights By Ellie Goulding. The songs are hits because they are simple and catchy, and easy for the consumer to listen to and song along to.