EOC Week 10: What are the Benefits vs the Features?

The benefits vs. the features in my concert event for the Candle Lighter Childhood Cancer. The benefits of my charity are that everyone benefits the restaurant gets more customers and more service. The bands will benefit by getting noticed and will also be able to sell their merchandise, and the charity will also benefit by getting 5 dollars for every ticket purchased. “The company must also decide how it will serve targeted customers—how it will differentiate and position itself in the marketplace. A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. At AT&T, it’s “Your World. Delivered.” whereas with T-Mobile, family and friends can “Stick together.” The diminutive Smart car suggests that you “Open your mind to the car that challenges the status quo,” whereas Infiniti “Makes luxury affordable.” And a recent joint advertisement by Kraft and Campbell features a tomato-soup-and-grilled-cheese-sandwich combo that “Warms hearts without stretching budgets.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  

EOC Week 9: Three Great Mission Statements

My three great mission statements "I have had a long dream of reaching out and helping children with poor or no parental guidance and give the love and direction needed." http://drecomedia.blogspot.com/ by Andre De Los Monteros DreCo Media, I really dig this statement, because i am trying to also help the kids that are not as well off as you or I. Another Mission statement that really caught my attention "Our target audience are people from any age, but focused more upon the elderly because their voice is rarely heard now a days" http://independentlivin.blogspot.com/ by Ryne Colquitt, Mr. Colquitts Tech News Today. This one caught my attention big time, due to that fact of how true the statement is. Elderly peoples voices are rarely heard and it's a shame that it is that why. the elderly have great and knowledge filled minds with great experiences at hand. The last Mission statement that I found to be pretty amazing is "By getting involved not only will I help make a difference in some life but the donators will also help contribute to this good cause."http://aaaudioengine360.blogspot.com/ by Abel Martinez AAAudio Productions. I found this quote to be refreshing and really make you want to get up and make a difference, if your part of making a difference to help people and change the world even for the slightest, wouldnt you want to? 

Week 8 EOC: Creative Content

 

Promoting events is what gets people in and what makes money and what sells. What I am going to do for my creative content is I'm going to promote the event that I'm hypothetically doing is I’m going to create a pod cast of me and a friend promoting the event telling him what is going to be going down and what is going to be there and why im holding the event.

Week 6 EOC: Me x3

There are few things that i buy that i believe define me, things i would say that i can't  live with out. There are a few things in my life that I would have to say describe me, these things I feel are thing that I cannot live without. My first item that I believe describes me most is my drum kit. I feel this item describes me best because it shows my appreciation for music, musical instruments, and the talent that plays them. Being an audio producer it is good to be well rounded in musical instruments. It will give you a better understanding of how musical instruments go together. I believe this item is my favorite item I own because I play my drums every no matter what. The next item I would like to choose that also best describes me would have to be my computer. My computer is what keeps me entertain when I have nothing else to do, it helps me do my homework and it has all of my music on it. It is my go to guy in dire situations. I use my computer every day and it provides a bit of a social life with Facebook and other networking sites, and it also provides a good way to market things such as music and items to sell. The last item I think would also describe me pretty good is my car. I love my car to death, it takes me anywhere I need to go and I find it to be reliable. My car is 1996 Mazda Protégé, it isn’t a new car, and it’s definitely fast and or sporty. It’s just a regular car but it’s my car I bought for myself right after high school. I love my car especially because the sound system in it is amazing, and the car sounds mean when it drives that’s why I like it. These items are items I cannot live with out, and I use each item on a daily basis.

Week 5 EOC: Super Bowl Commercials

My favorite Super Bowl commercial was done by Rob Dyrdek and Chevy. I love this Commercial because it proves that anything is very possible. This commercial is mainly targeted towards the young men who drive average cars and or the dare devil type of men. Rob Dyrdek and Chevy went with a theme that kept you on the edge of your seat something dare devilish if you will. I really like this because how many times do you actually get to see someone driving a car do a “kick flip” with it, or even bungee jump in one. "Marketing is all about creating value for customers. So, as the first step in the marketing process, the company must fully understand consumers and the marketplace in which it operates." From the text book, Chapter1. Chevy is using a new vehicle the Sonic, and the way they promote the car is outstanding it’s not every day you get to see a car skydiving.

Week 4 EOC: Business VS Consumer Buying Behavior

“Consumer buying behavior is the buying behavior of individuals and families who buy goods and services for personal use. Business buying behavior refers to the buying behavior of companies that buy goods and services for resale to other businesses or consumers, or to manufacture other goods. The participants, characteristics, influences and the buying process are different for consumers and businesses.” http://www.ehow.com/info_8507507_consumer-vs-business-buying-behavior.html. Possibly the most challenging concept in marketing deals with understanding why buyers do what they do or don’t do. This knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the customer and also suggest the important influences on customer decision-making. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. So therefore the businesses have to target people with common interests and needs to get many customers buying their products. ”In some ways understanding the business market is not as complicated as understanding the consumer market.  In certain business markets purchase decisions hinge on the outcome of a bidding process between competitors offering similar products and services. In these cases the decision to buy often comes down to one concern who has the lowest price.” http://www.knowthis.com/principles-of-marketing-tutorials/business-buying-behavior/. When it comes down to it the business buying behavior and the consumer buying behavior are completely different.

Week 3 EOC: My Demographic

My demographic would have to be Generation Y because people born in Generation Y are known to be incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches, as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. Also Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. which explains me having a very diverse accumulation of friends, both racially and ethnically due to the fact that I am not racist. Gen Y kids often raised in dual income or single parent families, as I was, due to parents getting divorce I had lived in a single parent families. As a Gen Y I did grow up with technology such as Nintendo, and did have a computer in the house when I was very young. I do know how to operate technology with ease. Especially with new technology it takes me only a few minutes to get it figured out. As Gen Y’s we're old enough to remember what life was like before high-speed Internet, but young enough to lead the digital revolution. Many years from now, we will bore our grandchildren with stories about ancient things like dial-up modems and books. In the meantime, we're dealing with our shortened attention spans, student debt and smartphone obsession.

Week 3 EOC: Making Good Money

It seems to me that more companies are following the TOMS marketing strategy to give back to the community. Its companies like TOMS that make the world a little less horrible. Safeway is a great example of this marketing strategy. Each year Safeway donates more than $110 million worth of food and merchandise to food banks and hunger relief programs in communities all over the United States. Also since 2000 Safeway has donated over $130 million to support education and schools. Another charitable company is Macy’s.  Macy’s has donated more than $26 million to nearly 4,500 nonprofit organizations in 2011. The donations were directed to their core focus areas for funding, arts and culture, education, the environment, HIV/AIDS awareness and research, and women’s issues. The donations in 2011 from the company and the Macy’s Foundation, as well as employee contributions through workplace giving campaigns and customer contributions through their giving programs have totaled over $66 million. Their associates gave more than 111,000 hours of their personal time for community service. It’s incredible what these businesses give back to the community, it is truly inspiring. Another company that is inspiring is the Kroger Company, which has donated more than $152 million to local communities and nonprofit organizations as part of its “neighbor to neighbor” charitable giving program. Over the past five years, Kroger has contributed $731 million to charitable causes around the country. These companies plus hundreds more are truly a great thing. Helping people because they have the power to help, and make a difference. It’s incredible to me to see I would have never thought any of these companies to donate as much as they do. It’s shocking.

Week 2 EOC: Boston Consulting Group - Video Games

“Gaming systems have come a long way since the days of Pong and the Atari 2600. The graphics are high–definition, the processor speeds create smooth, realistic animation, and the controls require the dexterity of a contortionist to access all of the functionality loaded into these software powerhouses.” http://www.moneycrashers.com/best-video-game-consoles/ The three major brands of video game consoles PlayStation, Xbox, and Nintendo have been in a never ending rivalry since they were developed. One reason people pick a console over another is the games that are made for the consoles, the internet capabilities, the streaming and much more. With PlayStation 3 the internet capability is very affordable there are no subscriptions or monthly fees that have to be paid, along with that the streaming capabilities on the PlayStation are also very good. Unlike the PlayStation, the Xbox 360 does indeed have an internet subscription to be able to stream, but that makes up for the better online gaming quality. The Xbox 360 also has very good streaming capabilities. The Nintendo Wii has taken a different approach to the console, the games it produces is all about the kids and families. The internet capability is affordable with no monthly fees or subscriptions, yet it’s not worth the time. The streaming on the Nintendo Wii is decent at best due to the lack of processing power in the console. The Nintendo was made for the younger consumer; the Nintendo Wii also is HD compatible. Video games have made the lives of many people more enjoyable and brought many people happiness over the years, even though they’re in constant competition with one another, let’s hope they keep doing what they’re doing making the world a better place.

Week 1 EOC: Customer Service

The best customer service I have ever received would probably be from Verizon Wireless. I had recently broken my cellular phone and I needed to cancel my plan. I went into the store and asked what needed to be done. The guy then told me what the cost of my cancelation fee was, I was shocked. The guy then said if I didn’t want to spend money on the cancelation fee that he’d give me a phone that he recently had bought but then didn’t need. I said sure, and we went out to his car and he handed me this brand new phone for absolutely no money. The phone was a Samsung with a flip out keyboard which was perfect for what I needed at the time. We walked back into the store to put the phone onto my plan so that I could use it. I thanked him many times, as he gave this phone to me I was very grateful, and was amazed that he had given me this brand new phone at the time without skipping a beat and/or asking for any money in return. That was probably the best customer service I have ever received. 

Week 1 EOC: My Voice

I am Timothy Mize and I am an Audio recording professional. My course of study is Audio Production which has been a dream of mine for a long time. I live my life through music because it is what I love! I first fell in love with music when my parents decided to get me my very own drum kit when I was about 15. A couple of classmates of mine decided to start a band, so we did just that. It wasn’t the greatest but we had a lot of fun. We decided to start recording some of the stuff we play which ultimately lead me towards my future and dream career. I love what I do and have fun with it. This is my first blog post, I hope you all enjoy!