EOC Week 10: What are the Benefits vs the Features?

The benefits vs. the features in my concert event for the Candle Lighter Childhood Cancer. The benefits of my charity are that everyone benefits the restaurant gets more customers and more service. The bands will benefit by getting noticed and will also be able to sell their merchandise, and the charity will also benefit by getting 5 dollars for every ticket purchased. “The company must also decide how it will serve targeted customers—how it will differentiate and position itself in the marketplace. A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. At AT&T, it’s “Your World. Delivered.” whereas with T-Mobile, family and friends can “Stick together.” The diminutive Smart car suggests that you “Open your mind to the car that challenges the status quo,” whereas Infiniti “Makes luxury affordable.” And a recent joint advertisement by Kraft and Campbell features a tomato-soup-and-grilled-cheese-sandwich combo that “Warms hearts without stretching budgets.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing