Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My charity event will be implemented by turning the plans into action by holding the event hypothetically. The management of the event is important to having a successful Concert for aiding the candlelighter childhood cancer research. The concert will have to be setup in a semiprofessional way, with professional management and have quality results and customer satisfaction. “To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The whole idea of this event is to give people hope and let them have a good time.“Managing the marketing process requires the four marketing management functions shown in analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Price

"In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service".Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The price of the tickets to enter the event would be about 5 dollars. The cost of the shirts may vary anywhere from 5-25 dollars depending on the shirt. Meals will still be as listed in the menu at the restaurant.   "Price is the amount of money customers must pay to obtain the product". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Promotion

“Promotion: Developing and spreading persuasive communications about an offer”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. To promote my event I will launch an ad and a podcast many social network sites such as Facebook and Twitter. By using these two forms of social media is the best way to begin to reach my customers and promote my charity event.“Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Most people in my target market demographic has at least one account on either Facebook or Twitter. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Distribution

Distribution is a main part of getting customers to come and get involved in this event "good distribution can contribute strongly to customer value". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. We would be distributing the tickets and shirts at the door after purchase, shirts will be distributed inside the event. The information being distributed for my charity event will be found online through ads and likes and through many social networking websites, so it will be available online, and will spread by word of mouth. “The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Product

The product is the most important part of this charity. My product will be 5 dollar tickets to watch a local show and one hundred percent of the proceeds go straight to the CandleLighter Charity “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. This is exactly true, the people make the values of things go up and down. My product should be a fairly valuable thing, giving to a charity to help fight childhood cancer seems almost like a no brainer. There is also another product, T-shirts, the shirts will be sold by the bands and that would be their own pocket money, but the charity would be selling shirts also and those proceeds also go to the charity. “Product means the goods-and-services combination the company offers to the target market.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The main idea of this whole event is to sell happiness; I would just want to see people having a good time, enjoying the music and food.

Target Market Strategy

Target Marketing Strategies begins with finding the right people that will show interest in my fundraiser The CandleLighter Charity to help find the cure for childhood cancer.“To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. This Local band concert event will target the Young adults and parents of children with cancer. That have a joyous love for music and food. and people with good hearts. “Different types of customers require different relationship management strategies. The goal is to build the right relationships with the right customers." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. I feel that having this event there will take the peoples mind off the situations, but have them still be a part of the fun and raising money for a good cause.

Situation Or Swot Analysis

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." Quote from the Digital Textbook chapter 2. . The Strengths of my event are that everyone that is involved with it benefits from it, the bands get noticed the charity gets money and the place gets more people. There are some possible Weaknesses to the event such as people might not be interested in seeing local band they might want to see famous bands/artists. Opportunities may involve meeting new people and get hook ups and have people get noticed and return the favor. Some potential threats may be seen such as competitors pushing deals and sales to override the charity event. "Managing the marketing process requires the four marketing management functions shown in-analysis, planning, implementation, and control." Quote from the Digital Textbook chapter 2, The event should prove itself and be able to deliver an amazing product. If the event goes smoothly and works it should definitely be done again and should be improved and or tweaked to match the situation.

Objectives

The objective of the whole event is to raise about 1500 dollars in cold hard cash for the Candlelighter Charity. I am going to post via social media such as Facebook, Tumblr, Twitter, and through pod casts posted to the web reminding people to show up have a good time for a good cause. "Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget. Glossary, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing".  "Hear the Difference" is not just a slogan its the truth, people come out to support a charity meaning that they will come and donate to listen.

Business Mission Statement

"A Mission Statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My business mission statement is to help raise money for Candlelighter, a childhood cancer charity. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. I would like to raise at least raise 1500 dollars for the cause. Having a charity concert for local bands to come promote themselves and have people pay a small entery fee, all the earnings from the entrance fees go straight to the charity. My goal is to get involved, set up a social charity event at a local resauraunt, and help fight against cancer, and help the children live healthy lives. I would begin by doing so by spreading the word via social media, internet, and have my voice be heard in the aid for these children. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers  value? What should our business be?" Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing

Week 7: The Pitch

I will be setting up a “Hear the Difference” local band concert. This concert will be held at a restaurant of sorts, and participating as the entertainment will be a few local bands from the city. Ticket price would be about 5 dollars and all ticket money will go to Candlelighter Childhood Cancer Charity. This will benefit everyone in the situation. It will benefit the local bands; they will play the venue and get exposure and it will help them get a fan base and help them book better gigs and gives them a chance to possibly sell some of their merchandise help them make a few quick bucks. A merchandise booth will be provided to all the performers which will help them gain even more exposure, there will also be a booth for the Candlelighter Childhood Cancer Charity. It will also benefit the restaurant because it will attract more and different customers to it and will give them better business. Better business means more money for the restaurant. All the ticket money would go directly to the charity. The charity could also be selling their merchandise as well to make a few more dollars there will also even be an extra donation jar just for the generous souls that decide to provide more aid to the charity.