My favorite Super Bowl commercial was done by Rob Dyrdek and Chevy. I love this Commercial because it proves that anything is very possible. This commercial is mainly targeted towards the young men who drive average cars and or the dare devil type of men. Rob Dyrdek and Chevy went with a theme that kept you on the edge of your seat something dare devilish if you will. I really like this because how many times do you actually get to see someone driving a car do a “kick flip” with it, or even bungee jump in one. "Marketing is all about creating value for customers. So, as the first step in the marketing process, the company must fully understand consumers and the marketplace in which it operates." From the text book, Chapter1. Chevy is using a new vehicle the Sonic, and the way they promote the car is outstanding it’s not every day you get to see a car skydiving.
Wednesday, August 8, 2012
Week 5 EOC: Super Bowl Commercials
My favorite Super Bowl commercial was done by Rob Dyrdek and Chevy. I love this Commercial because it proves that anything is very possible. This commercial is mainly targeted towards the young men who drive average cars and or the dare devil type of men. Rob Dyrdek and Chevy went with a theme that kept you on the edge of your seat something dare devilish if you will. I really like this because how many times do you actually get to see someone driving a car do a “kick flip” with it, or even bungee jump in one. "Marketing is all about creating value for customers. So, as the first step in the marketing process, the company must fully understand consumers and the marketplace in which it operates." From the text book, Chapter1. Chevy is using a new vehicle the Sonic, and the way they promote the car is outstanding it’s not every day you get to see a car skydiving.
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