Week 3 EOC: Making Good Money

It seems to me that more companies are following the TOMS marketing strategy to give back to the community. Its companies like TOMS that make the world a little less horrible. Safeway is a great example of this marketing strategy. Each year Safeway donates more than $110 million worth of food and merchandise to food banks and hunger relief programs in communities all over the United States. Also since 2000 Safeway has donated over $130 million to support education and schools. Another charitable company is Macy’s.  Macy’s has donated more than $26 million to nearly 4,500 nonprofit organizations in 2011. The donations were directed to their core focus areas for funding, arts and culture, education, the environment, HIV/AIDS awareness and research, and women’s issues. The donations in 2011 from the company and the Macy’s Foundation, as well as employee contributions through workplace giving campaigns and customer contributions through their giving programs have totaled over $66 million. Their associates gave more than 111,000 hours of their personal time for community service. It’s incredible what these businesses give back to the community, it is truly inspiring. Another company that is inspiring is the Kroger Company, which has donated more than $152 million to local communities and nonprofit organizations as part of its “neighbor to neighbor” charitable giving program. Over the past five years, Kroger has contributed $731 million to charitable causes around the country. These companies plus hundreds more are truly a great thing. Helping people because they have the power to help, and make a difference. It’s incredible to me to see I would have never thought any of these companies to donate as much as they do. It’s shocking.