"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." Quote from the Digital Textbook chapter 2. . The Strengths of my event are that everyone that is involved with it benefits from it, the bands get noticed the charity gets money and the place gets more people. There are some possible Weaknesses to the event such as people might not be interested in seeing local band they might want to see famous bands/artists. Opportunities may involve meeting new people and get hook ups and have people get noticed and return the favor. Some potential threats may be seen such as competitors pushing deals and sales to override the charity event. "Managing the marketing process requires the four marketing management functions shown in-analysis, planning, implementation, and control." Quote from the Digital Textbook chapter 2, The event should prove itself and be able to deliver an amazing product. If the event goes smoothly and works it should definitely be done again and should be improved and or tweaked to match the situation.
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