Distribution

Distribution is a main part of getting customers to come and get involved in this event "good distribution can contribute strongly to customer value". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. We would be distributing the tickets and shirts at the door after purchase, shirts will be distributed inside the event. The information being distributed for my charity event will be found online through ads and likes and through many social networking websites, so it will be available online, and will spread by word of mouth. “The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.