Target Market Strategy

Target Marketing Strategies begins with finding the right people that will show interest in my fundraiser The CandleLighter Charity to help find the cure for childhood cancer.“To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. This Local band concert event will target the Young adults and parents of children with cancer. That have a joyous love for music and food. and people with good hearts. “Different types of customers require different relationship management strategies. The goal is to build the right relationships with the right customers." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. I feel that having this event there will take the peoples mind off the situations, but have them still be a part of the fun and raising money for a good cause.