Objectives

The objective of the whole event is to raise about 1500 dollars in cold hard cash for the Candlelighter Charity. I am going to post via social media such as Facebook, Tumblr, Twitter, and through pod casts posted to the web reminding people to show up have a good time for a good cause. "Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget. Glossary, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing".  "Hear the Difference" is not just a slogan its the truth, people come out to support a charity meaning that they will come and donate to listen.