Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My charity event will be implemented by turning the plans into action by holding the event hypothetically. The management of the event is important to having a successful Concert for aiding the candlelighter childhood cancer research. The concert will have to be setup in a semiprofessional way, with professional management and have quality results and customer satisfaction. “To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The whole idea of this event is to give people hope and let them have a good time.“Managing the marketing process requires the four marketing management functions shown in analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.