Product

The product is the most important part of this charity. My product will be 5 dollar tickets to watch a local show and one hundred percent of the proceeds go straight to the CandleLighter Charity “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. This is exactly true, the people make the values of things go up and down. My product should be a fairly valuable thing, giving to a charity to help fight childhood cancer seems almost like a no brainer. There is also another product, T-shirts, the shirts will be sold by the bands and that would be their own pocket money, but the charity would be selling shirts also and those proceeds also go to the charity. “Product means the goods-and-services combination the company offers to the target market.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The main idea of this whole event is to sell happiness; I would just want to see people having a good time, enjoying the music and food.