Business Mission Statement

"A Mission Statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My business mission statement is to help raise money for Candlelighter, a childhood cancer charity. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. I would like to raise at least raise 1500 dollars for the cause. Having a charity concert for local bands to come promote themselves and have people pay a small entery fee, all the earnings from the entrance fees go straight to the charity. My goal is to get involved, set up a social charity event at a local resauraunt, and help fight against cancer, and help the children live healthy lives. I would begin by doing so by spreading the word via social media, internet, and have my voice be heard in the aid for these children. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers  value? What should our business be?" Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing