Week 8 EOC: Creative Content

 

Promoting events is what gets people in and what makes money and what sells. What I am going to do for my creative content is I'm going to promote the event that I'm hypothetically doing is I’m going to create a pod cast of me and a friend promoting the event telling him what is going to be going down and what is going to be there and why im holding the event.

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My charity event will be implemented by turning the plans into action by holding the event hypothetically. The management of the event is important to having a successful Concert for aiding the candlelighter childhood cancer research. The concert will have to be setup in a semiprofessional way, with professional management and have quality results and customer satisfaction. “To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The whole idea of this event is to give people hope and let them have a good time.“Managing the marketing process requires the four marketing management functions shown in analysis, planning, implementation, and control.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Price

"In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service".Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The price of the tickets to enter the event would be about 5 dollars. The cost of the shirts may vary anywhere from 5-25 dollars depending on the shirt. Meals will still be as listed in the menu at the restaurant.   "Price is the amount of money customers must pay to obtain the product". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Promotion

“Promotion: Developing and spreading persuasive communications about an offer”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. To promote my event I will launch an ad and a podcast many social network sites such as Facebook and Twitter. By using these two forms of social media is the best way to begin to reach my customers and promote my charity event.“Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Most people in my target market demographic has at least one account on either Facebook or Twitter. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Distribution

Distribution is a main part of getting customers to come and get involved in this event "good distribution can contribute strongly to customer value". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. We would be distributing the tickets and shirts at the door after purchase, shirts will be distributed inside the event. The information being distributed for my charity event will be found online through ads and likes and through many social networking websites, so it will be available online, and will spread by word of mouth. “The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Product

The product is the most important part of this charity. My product will be 5 dollar tickets to watch a local show and one hundred percent of the proceeds go straight to the CandleLighter Charity “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it”. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. This is exactly true, the people make the values of things go up and down. My product should be a fairly valuable thing, giving to a charity to help fight childhood cancer seems almost like a no brainer. There is also another product, T-shirts, the shirts will be sold by the bands and that would be their own pocket money, but the charity would be selling shirts also and those proceeds also go to the charity. “Product means the goods-and-services combination the company offers to the target market.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The main idea of this whole event is to sell happiness; I would just want to see people having a good time, enjoying the music and food.

Target Market Strategy

Target Marketing Strategies begins with finding the right people that will show interest in my fundraiser The CandleLighter Charity to help find the cure for childhood cancer.“To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. This Local band concert event will target the Young adults and parents of children with cancer. That have a joyous love for music and food. and people with good hearts. “Different types of customers require different relationship management strategies. The goal is to build the right relationships with the right customers." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. I feel that having this event there will take the peoples mind off the situations, but have them still be a part of the fun and raising money for a good cause.

Situation Or Swot Analysis

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." Quote from the Digital Textbook chapter 2. . The Strengths of my event are that everyone that is involved with it benefits from it, the bands get noticed the charity gets money and the place gets more people. There are some possible Weaknesses to the event such as people might not be interested in seeing local band they might want to see famous bands/artists. Opportunities may involve meeting new people and get hook ups and have people get noticed and return the favor. Some potential threats may be seen such as competitors pushing deals and sales to override the charity event. "Managing the marketing process requires the four marketing management functions shown in-analysis, planning, implementation, and control." Quote from the Digital Textbook chapter 2, The event should prove itself and be able to deliver an amazing product. If the event goes smoothly and works it should definitely be done again and should be improved and or tweaked to match the situation.

Objectives

The objective of the whole event is to raise about 1500 dollars in cold hard cash for the Candlelighter Charity. I am going to post via social media such as Facebook, Tumblr, Twitter, and through pod casts posted to the web reminding people to show up have a good time for a good cause. "Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget. Glossary, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing".  "Hear the Difference" is not just a slogan its the truth, people come out to support a charity meaning that they will come and donate to listen.

Business Mission Statement

"A Mission Statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My business mission statement is to help raise money for Candlelighter, a childhood cancer charity. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines". Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. I would like to raise at least raise 1500 dollars for the cause. Having a charity concert for local bands to come promote themselves and have people pay a small entery fee, all the earnings from the entrance fees go straight to the charity. My goal is to get involved, set up a social charity event at a local resauraunt, and help fight against cancer, and help the children live healthy lives. I would begin by doing so by spreading the word via social media, internet, and have my voice be heard in the aid for these children. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers  value? What should our business be?" Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing

Week 7: The Pitch

I will be setting up a “Hear the Difference” local band concert. This concert will be held at a restaurant of sorts, and participating as the entertainment will be a few local bands from the city. Ticket price would be about 5 dollars and all ticket money will go to Candlelighter Childhood Cancer Charity. This will benefit everyone in the situation. It will benefit the local bands; they will play the venue and get exposure and it will help them get a fan base and help them book better gigs and gives them a chance to possibly sell some of their merchandise help them make a few quick bucks. A merchandise booth will be provided to all the performers which will help them gain even more exposure, there will also be a booth for the Candlelighter Childhood Cancer Charity. It will also benefit the restaurant because it will attract more and different customers to it and will give them better business. Better business means more money for the restaurant. All the ticket money would go directly to the charity. The charity could also be selling their merchandise as well to make a few more dollars there will also even be an extra donation jar just for the generous souls that decide to provide more aid to the charity. 

Week 6 EOC: Me x3

There are few things that i buy that i believe define me, things i would say that i can't  live with out. There are a few things in my life that I would have to say describe me, these things I feel are thing that I cannot live without. My first item that I believe describes me most is my drum kit. I feel this item describes me best because it shows my appreciation for music, musical instruments, and the talent that plays them. Being an audio producer it is good to be well rounded in musical instruments. It will give you a better understanding of how musical instruments go together. I believe this item is my favorite item I own because I play my drums every no matter what. The next item I would like to choose that also best describes me would have to be my computer. My computer is what keeps me entertain when I have nothing else to do, it helps me do my homework and it has all of my music on it. It is my go to guy in dire situations. I use my computer every day and it provides a bit of a social life with Facebook and other networking sites, and it also provides a good way to market things such as music and items to sell. The last item I think would also describe me pretty good is my car. I love my car to death, it takes me anywhere I need to go and I find it to be reliable. My car is 1996 Mazda Protégé, it isn’t a new car, and it’s definitely fast and or sporty. It’s just a regular car but it’s my car I bought for myself right after high school. I love my car especially because the sound system in it is amazing, and the car sounds mean when it drives that’s why I like it. These items are items I cannot live with out, and I use each item on a daily basis.

Week 5 EOC: Super Bowl Commercials

My favorite Super Bowl commercial was done by Rob Dyrdek and Chevy. I love this Commercial because it proves that anything is very possible. This commercial is mainly targeted towards the young men who drive average cars and or the dare devil type of men. Rob Dyrdek and Chevy went with a theme that kept you on the edge of your seat something dare devilish if you will. I really like this because how many times do you actually get to see someone driving a car do a “kick flip” with it, or even bungee jump in one. "Marketing is all about creating value for customers. So, as the first step in the marketing process, the company must fully understand consumers and the marketplace in which it operates." From the text book, Chapter1. Chevy is using a new vehicle the Sonic, and the way they promote the car is outstanding it’s not every day you get to see a car skydiving.

Week 4 EOC: Business VS Consumer Buying Behavior

“Consumer buying behavior is the buying behavior of individuals and families who buy goods and services for personal use. Business buying behavior refers to the buying behavior of companies that buy goods and services for resale to other businesses or consumers, or to manufacture other goods. The participants, characteristics, influences and the buying process are different for consumers and businesses.” http://www.ehow.com/info_8507507_consumer-vs-business-buying-behavior.html. Possibly the most challenging concept in marketing deals with understanding why buyers do what they do or don’t do. This knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the customer and also suggest the important influences on customer decision-making. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. So therefore the businesses have to target people with common interests and needs to get many customers buying their products. ”In some ways understanding the business market is not as complicated as understanding the consumer market.  In certain business markets purchase decisions hinge on the outcome of a bidding process between competitors offering similar products and services. In these cases the decision to buy often comes down to one concern who has the lowest price.” http://www.knowthis.com/principles-of-marketing-tutorials/business-buying-behavior/. When it comes down to it the business buying behavior and the consumer buying behavior are completely different.

Week 3 EOC: My Demographic

My demographic would have to be Generation Y because people born in Generation Y are known to be incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches, as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. Also Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. which explains me having a very diverse accumulation of friends, both racially and ethnically due to the fact that I am not racist. Gen Y kids often raised in dual income or single parent families, as I was, due to parents getting divorce I had lived in a single parent families. As a Gen Y I did grow up with technology such as Nintendo, and did have a computer in the house when I was very young. I do know how to operate technology with ease. Especially with new technology it takes me only a few minutes to get it figured out. As Gen Y’s we're old enough to remember what life was like before high-speed Internet, but young enough to lead the digital revolution. Many years from now, we will bore our grandchildren with stories about ancient things like dial-up modems and books. In the meantime, we're dealing with our shortened attention spans, student debt and smartphone obsession.

Week 3 EOC: Making Good Money

It seems to me that more companies are following the TOMS marketing strategy to give back to the community. Its companies like TOMS that make the world a little less horrible. Safeway is a great example of this marketing strategy. Each year Safeway donates more than $110 million worth of food and merchandise to food banks and hunger relief programs in communities all over the United States. Also since 2000 Safeway has donated over $130 million to support education and schools. Another charitable company is Macy’s.  Macy’s has donated more than $26 million to nearly 4,500 nonprofit organizations in 2011. The donations were directed to their core focus areas for funding, arts and culture, education, the environment, HIV/AIDS awareness and research, and women’s issues. The donations in 2011 from the company and the Macy’s Foundation, as well as employee contributions through workplace giving campaigns and customer contributions through their giving programs have totaled over $66 million. Their associates gave more than 111,000 hours of their personal time for community service. It’s incredible what these businesses give back to the community, it is truly inspiring. Another company that is inspiring is the Kroger Company, which has donated more than $152 million to local communities and nonprofit organizations as part of its “neighbor to neighbor” charitable giving program. Over the past five years, Kroger has contributed $731 million to charitable causes around the country. These companies plus hundreds more are truly a great thing. Helping people because they have the power to help, and make a difference. It’s incredible to me to see I would have never thought any of these companies to donate as much as they do. It’s shocking.

Week 2 EOC: Boston Consulting Group - Video Games

“Gaming systems have come a long way since the days of Pong and the Atari 2600. The graphics are high–definition, the processor speeds create smooth, realistic animation, and the controls require the dexterity of a contortionist to access all of the functionality loaded into these software powerhouses.” http://www.moneycrashers.com/best-video-game-consoles/ The three major brands of video game consoles PlayStation, Xbox, and Nintendo have been in a never ending rivalry since they were developed. One reason people pick a console over another is the games that are made for the consoles, the internet capabilities, the streaming and much more. With PlayStation 3 the internet capability is very affordable there are no subscriptions or monthly fees that have to be paid, along with that the streaming capabilities on the PlayStation are also very good. Unlike the PlayStation, the Xbox 360 does indeed have an internet subscription to be able to stream, but that makes up for the better online gaming quality. The Xbox 360 also has very good streaming capabilities. The Nintendo Wii has taken a different approach to the console, the games it produces is all about the kids and families. The internet capability is affordable with no monthly fees or subscriptions, yet it’s not worth the time. The streaming on the Nintendo Wii is decent at best due to the lack of processing power in the console. The Nintendo was made for the younger consumer; the Nintendo Wii also is HD compatible. Video games have made the lives of many people more enjoyable and brought many people happiness over the years, even though they’re in constant competition with one another, let’s hope they keep doing what they’re doing making the world a better place.